Having a well-designed website is one of the most important marketing and sales tools for your business or organisation. It is the most effective way to keep customers informed about your services and products and is a way for customers to compare you to your competition so it is essential to stand out.
Having been a part of the design and development process on a number of websites we have found that there a few key elements for getting the best outcomes.
We are increasingly seeing websites out there with complicated designs and lots of pretty pictures but they don’t actually focus on getting across the core purpose of the website to potential customers and convincing them to take an action.
A website design without great ease of use and functionality is an opportunity missed for each potential customer who leaves the site because of difficulty in finding what they want.
On the other hand having a purely functional website without a pleasing aesthetic design can cause users to have negative thoughts and avoid the website.
The Optimal Design
A website with great functionality combined with a design that resonates with the users creates a great user experience which leads to better outcomes.
Global & Local Exposure – Reach potential customers all over the world or in your local area.
Enhanced sales potential – More traffic converted to sales
Brand Value – The right design and content to help establish your brand and its value
Lower overhead costs – Increase profits with minimal cost
When discussing any new website project with the owner we like to first consider the purpose of the site so we have a clear goal in creating a product that suits the owner and end user.
The questions we initially need answered include:
What do you want from the website?
What are the key messages to deliver?
What are products do you sell? What problems do you solve for people?
Who is the end user and what is their intent?
Is location important – are the customers coming to you or are you going to them?
What should a visitor to the website do?
A great website doesn’t have to be overly complicated or expensive. A simple clean design clearly outlining the key points, an easy to follow menu navigation with great functionality to ensure a great user experience.
We have made a number of websites from a range of industry types and can draw from our experiences to build you a website that gives every reason for a potential customer to convert into a paying customer.
We consult small, medium and large businesses for all their website requirements.
Call now on 0450 907 303 to see how we can deliver a website that you and your clients will love for years to come.